Take a look at your business. You'll discover divisions of responsibility—accounting, production, service delivery, etc. Each department operates with specific guidelines or processes that generate an exact, predictable result. In most companies, the sales department has yet to fully embrace the power of process. The company’s ultimate success in growing revenue depends on the business development team’s adoption of a Sales Action Plan—including what activities, when, by whom and what’s the next step. Extending this logic across the entire customer lifecycle, the advantages of consistent input=predictable output translate into enhanced revenue generation and enriched customer experience.